Visual Archive

PolkeWeiss
Glasses about his/eis

Model of his & eis are unique presence for BuddyOptical.
eis, presents "design with margins" by placing common parts minimum necessary
his, one line bridged over the margins mentioned above.
Both same design gives you different images.

Without overlooking the truth and effect,
We deeply tried to interpret and visualize it for publication
as one of the glasses brand.

Visualization is done by NOT photographer,
by contemporary artists, Polke&Weiss from Eastern Europe
who famous for bold and surreal style recent years.

Their specialty, extracting only the code from a concept to visualize it,
has been taken on our collaboration as well.

Those photos:
With bridge of "Ayatori" white squared and same concept photo but bridge is fully colored are placed side by side
expressing different impression can be happened from two photos.

Challenging aggressively,
Without using glasses in photos, we expressed a difference of the impression of his/eis
by making one line bridge which is about design approach conceptually.